The brief was to be the trusted financial planning guide for young Singapore parents. Instead of lengthy research, we analysed public online source to discover the real money concerns that keeps young parents up at night. The result? Prompt and precise discoveries that allowed the client to create relevant, targeted solutions for young families fast. Like product features, the messaging also resonate with the parent’s everyday reality and led to faster conversions.

Mastercard faced tough competition from local payment gateways which impacted their revenues. We analyzed tourist behavior from the top five highest-arrival countries using statistically significant but publicly available data sources. This simple yet strategic approach helped us uncover non-obvious opportunities that led to a unique solution that boosted Mastercard adoption and cross-border revenue. The success triggered widespread implementation among major credit card issuers.

Pfizer (now Haleon) needed to understand changing attitudes toward Asia's growing wellness markets.Instead of relying on lengthy surveys, we analyzed search data from Google and Baidu to uncover the changing consumer interest and behavior in wellness today. The findings helped the brand refine their product innovation and messaging strategy that resonated with Chinese and Taiwanese consumers.

We analysed what Indonesian consumers were actually saying and discovered insights that helped Nestlé to completely rethink their Green Coffee approach. The discoveries shaped the winning narrative. Instead of complicated health messages, they focused on beauty benefits that people really wanted.Starting with just social media posts, the idea connected so well that it grew into Nestlé's main campaign.The result? They went from trailing the competition to becoming Indonesia's coffee leader.

Clear needed a unified view of its digital performance across platforms. We identified the right metrics and built custom dashboards that brought campaign, content and keyword insights under one roof. The result? Smarter keyword strategy, optimized website content and reduced spend on paid promotions that led to higher visibility and conversions.

National Gallery Singapore needed better visibility into how visitors engaged with its Digital Art Journeys. We built a custom analytics framework to track key actions, revealing drop-offs, content gaps and top-performing artworks. The result: sharper insights, smoother user flows, and more impactful digital experiences. Most importantly, it helped the National Gallery smooth out the rough spots and highlight what people loved most.

Winning the talent war is crucial in the tech industry. So we analyzed over 19,000 potential employee profiles and over 6,000 industry stories to create a winning Employee Value Proposition [EVP] for Axiata. The result : data-tested narrative that was successful far beyond the recruitment drive.  Not only did Axiata easily win the talent war to build the team they needed, the refreshed proposition also established the brand as a credible digital leader.

Intel wanted clarity on how its brand was perceived across key e-commerce platforms. Over 200,000  listings were analyzed to uncover how image and spec similarity with competitors influenced perception and ratings. We then built a LIVE dashboard that made it easy for Intel to observe and act to fine-tune retail strategy, OEM alignment, and SKU positioning.