Established in 2015 in Singapore, The Tenth Floor is led by professionals who bring experience from diverse fields.
It is this unique mix and collaborative thinking that allows us to see data from multiple perspectives, uncover insights and transform complex information into creative yet clear business solutions.
Subhendu Mukherjee
Founder Director
With 25+ years of global marketing strategy experience, Subhendu brings both creative excellence and data-driven precision to every challenge.
As former Managing Director of JWT Malaysia and Head of Integrated Strategy at McCann Singapore, He’s helped transform how brands connect with audiences in the digital age.
Subhendu's work has earned the industry's highest recognition, including a Cannes Lions Grand Prix and Gold in Data Driven Marketing. Beyond his agency leadership, he’s shaped the next generation of talent as a visiting lecturer at Hyper Island Singapore, Google Squared, and Nanyang Technological University.
Today, Subhendu specializes in guiding organizations through their digital data transformation, combining strategic vision with practical implementation to unlock new opportunities in an increasingly complex landscape.
Hasnah Mohamed Samidin
Analyst, Director
A brand strategist with global perspective, Hasnah combines strategic insight with creative problem-solving to help businesses build resilience and competitive edge.
Working across different markets from SEA to MENA has exposed her to diverse cultural perspectives, enriching her understanding of motivations across different societies. She brings this deep understanding to every challenge, creating meaningful connections between brands and their audiences by tapping into the psychological drivers behind behavior and decision-making.
Throughout her career, she’s moved seamlessly between creative leadership and strategic thinking, going from Executive Creative Director to Head of Strategy.
Beyond building successful brands, Her work has also earned advertising’s highest honors. including the coveted Cannes Lions Grand Prix, Clios, The OneShow, New York Fest, and Effies.
Ahana Mukherjee
Analyst, Project Lead
Ahana Mukherjee is a marketing strategist, educator, and project leader with experience across FMCG, Banking, Fintech, Pharma, and Tech. With an MBA in Marketing and a Cambridge CIE certification, she brings a unique edge to capability-building and learning. Her strength lies in data storytelling—translating insights into actionable strategies for products, campaigns, and teams.
She has worked towards empowering managers, equipping them with data-driven tools for smarter communication and product solutions. Her expertise spans viral and dark marketing, CSR, and integrated strategy. As a facilitator and former schoolteacher, Ahana co-designs experiential training programs for organizations.
Merging pedagogy with strategy she fosters innovation and sustainable growth. She is committed to shaping the future of marketing by nurturing strong, adaptable teams and leaders.
