Training - The Tenth Floor

An introduction to Big Data and Analytics for Marketing and Communications

As the Internet keeps generating unprecedented amount of data everyday, harnessing and analysing human stories from this data has become one of the most in demand skills.

At The Tenth Floor, we attempt to make data analysis skills accessible to all, regardless of experience, job descriptions or current skill set. The Tenth Floor training endeavours to empower professionals to make business cases with substantial data that costs a lot less time and money

In Person, Hands On, Learning Outcomes

Uncovering insights about consumers from any market through social media, search, forums, e-commerce and different websites
Creating an in-depth report on any business category with statistically significant amount of data
Building a predictive model using data analytics about what your customers want
Finding new ways of driving business growth
Delivering cost effective and convincing market research
Estimating market size with large behavioural data
Building a loyalty program based on customer behavioural data
Analysing customer feedback and opinion for product and service improvements
Building a data driven picture of where the business stands compared to competition

Awarded: Certificate Of Completion - The Tenth Floor, Singapore

Things You Will Learn To Do Hands On, In Person

How to use a large range of digital data tools easily available

How to create your own digital data driven market research

How to build convincing cases with interactive data visualisation

How to get up and running with web analytics

How to analyse digital data for powerful insights

How to mine digital data that businesses find valuable

How to convince anyone about the power of your ideas using all the learnings

The Tenth Floor Training: Turbo charge your career with the power of DATA

WORLD OF DATA	WEB ANALYTICS	DATA MINING	DATA VISUALIZATION
Introduction	Introduction	Introduction	Introduction
Data Driven Market Research	Why is it useful	Use Cases	Use Cases and Tools
Data Tools available for everyone	The different parts of any web analytics platform	How to do Data Mining	How to do data visualization
Hands on Use of Tools	Hands on use of Web Analytics	Hands on with Data Mining	Hands on with Tableau
From Tools to Insights and Data	From Analytics Data to Insights and Ideas	Organizing the data at hand	From Data Visualization to making a compelling case

Data Masterclass

Duration :

1 Day – 8 Hours ( 9 am – 5 pm)
2 Days – 4 Hours (9 am – 1 pm)

Data Bootcamp

Duration :

1 day – 2 Hours (10 am – 12 pm)

What will you need for the sessions

A wifi enabled laptop of your own. Access to a Facebook and Google account. You must also be able to install software on your laptop. Optional: Good to have MS Office