Formerly Managing Director of JWT Malaysia and Head Of Integrated Strategy of McCann Singapore. Subhendu has almost 20 years of global experience in the business of Marketing Strategy and Communications. He is interested in supporting people and organisations transition into Digital Data Driven decision making for Marketing and Communications . He is deeply committed to inspire people to change behaviour on their everyday jobs. His method focuses on empowering people and organisations to use a wide variety of digital tools and techniques in the context of their own business problems, hands on. He is an award winning digital strategist who adapts as much to the people’s needs as he drives them to adapt to the Digital Data space.
Previously Founder and CEO, FutureMarketer. Over the past 22 years, Taru has led large digital marketing consultancies, helped clients reinvent marketing practices and operating models, built global brands, pioneered startups… and generally been a catalyst for positive change. Taru has provided Digital Marketing, Digital Transformation, and Change Management consulting and training to more than 5,000 professionals around the world. In addition, Taru is a digital coach and consultant for senior executives at leading multinationals. He helps them learn about ‘digital’ on their terms, identify the impact of digital on their business, and navigate the multifaceted organisational change involved.
Bit more about Subhendu and The Tenth Floor